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TikTok is not only Facebook’s biggest threat, it’s Google’s too.  It has been 24 years since the inception of Google Search, arguably one of the greatest inventions in tech. It’s hard for most millennials like myself to imagine the internet without it. Search has...

Building a comprehensive growth strategy via paid search is no easy feat. There are various ways to build an account, an infinite amount of keywords, and ongoing updates from advertising platforms that can make defining a strategy that much more difficult. With that being...